It’s Strategic: We are very selective about which bloggers we represent. We maintain a magic mix of quality, quantity, and customization. Reach alone doesn’t matter but reach that is targeted vis-à-vis bloggers who care about your product and know your audience can really move the needle.
It Makes Economic Sense: Our fees are paid by the high profile bloggers and events we represent. If you are a brand or agency, it is free to use our services. (Note: we can do paid consulting for agencies on the occasions that more extensive work is required.)
It’s Measurable: Most bloggers don’t widely share metrics on page views or visitors. When you work with Sway, we provide metrics so we know what is working and what needs to be changed. Wonder how many tweets, Facebook impressions or page views you are getting? No problem.
It’s Effective: Consumers are influenced by people they trust. Sway Group has relationships with the most effective, direct, and constant influencers in the blogosphere. Our talent reaches your consumers every day, through a variety of media, and we can help you be part of that conversation.